About

- Est. 1985 -

Welcome to the House of Jadugar – Where Quality Meets Tradition

At House of Jadugar (HOJ), we believe that good food begins with good ingredients—and great intent. For over four decades, we’ve been dedicated to bringing high-quality food products to Indian households, combining legacy with excellence. Founded in the heart of Delhi’s iconic Khari Baoli—Asia’s largest spice market—our journey began with a simple mission: to deliver food products that are not just ingredients, but experiences.

Today, HOJ is recognized as a trusted name across India, known for products that consistently meet the gold standard in taste, purity, and value. From humble beginnings, we have grown into one of the top sellers of Poha (flattened rice) in India, earning our place in kitchens and hearts across the country.

Our Journey

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Product Types

Brand Purpose – Tradition You Can Taste

At HOJ, we see food not just as nourishment, but as a connection to culture, memory, and emotion. Our brand purpose is clear:

•To preserve the rich culinary traditions of India.

•To enhance everyday meals with products that are clean, authentic, and full of flavor.

•To be a symbol of trust, where families know exactly what they’re bringing to their table.

Our flagship brands—Jadugar and J7—are the embodiment of this purpose. Carefully crafted and thoughtfully packed, every product under these names carries our promise of excellence.

Our Journey – 40 Years of Flavor and Trust

The story of House of Jadugar dates back nearly 40 years, when our founders first set up shop in the bustling bylanes of Khari Baoli, Old Delhi. Driven by a vision to redefine quality in the food trade, they began sourcing the finest Poha, Imli, Murmura & Chana—earning a reputation for fairness, purity, and quality.

Over the decades, as markets evolved and consumer preferences shifted, we too grew with the times. But one thing remained unchanged—our commitment to quality. What began as a modest venture is now a widely respected name in food essentials, particularly Poha, Tamarind (Imli), Puffed Rice (Murmura), and Roasted Chickpeas (Chana).

What We Offer –

Purity in Every Grain

At House of Jadugar, we serve a handpicked range of daily essentials that form the backbone of countless Indian recipes:

Flattened Rice

(Poha)

Wholesome and easy to digest, poha is available in Thick, Medium, and Thin varieties—each retaining natural nutrition and fluffy texture. Loaded with iron, fiber, and essential vitamins, poha supports heart health, weight management, and sustained energy.

Tamarind

(Imli)

Our sun-dried, chemical-free imli, sourced from trusted growers, delivers a tangy kick to chutneys and sauces. Rich in antioxidants and vitamin C, tamarind helps in digestion, supports immunity, and promotes a healthy heart.

Puffed Rice

(Murmura)

Light, crispy, and versatile, murmura is your go-to for everything from chaat to wholesome snacks. Low in calories and fat, it aids in weight control, improves digestion, and gives a quick energy boost.

Roasted Chickpeas

(Chana)

Protein-rich and perfectly roasted for crunch, our chana is a timeless, satisfying snack. High in protein and fiber, it helps in muscle building, keeps you feeling full, and supports digestive wellness.

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Why Choose HOJ?

There’s a reason why House of Jadugar has remained a household name for decades:

Legacy of Trust: With nearly 40 years in the industry, our experience speaks through every product.

Consistent Quality: We never compromise. Every batch is rigorously tested for purity, taste, and texture.

Customer-Centric Approach: We understand Indian households. Our products are designed to be affordable, reliable, and easy to use.

Strong Brand Identity: With names like Jadugar and J7, we stand out not just for what we sell, but for what we represent—magic in every bite.

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